There are no guarantees in life. If a formula existed for becoming a best-selling author the market would be flooded with best-sellers to the point that “best-seller” would cease to have the meaning we presently give it. I’m certain there are successful writers who followed a path to fame and fortune, who sought publicity first, placing the goal of being a “best-seller” above the deeper goal of communicating profoundly with other members of the human race, and I’ll bet some of them are quite satisfied with their choices, but it would not be my advice to you to follow that path. Perhaps a better goal would be to write books on subjects and themes you care deeply about. Dig down into your material, dig down into your understanding of yourself and of the world. Understand that there are mountains, beyond mountains, beyond mountains, that the superficial has its place but may not be as enduring, or as gratifying as the longer view. Write what’s in your heart, write what’s on your mind, and if it becomes a best-seller, you have that, too, to celebrate at the end of the process.
“Do you have any tips for an upcoming best-selling author? What should I write about? Should I write about something that will get me a lot of publicity even if I don’t really want to?”